Team

Tony Hallett

Managing Director

Tony set up Collective Content in 2011 so brands can more easily become publishers and tell stories. This built on 15 years in media, from reporter to publishing director at Silicon Media Group, CNET Networks and CBS Interactive. He has worked in the US and Japan, and been a regular on business TV. After fronting dozens of conferences for major technology companies, including Google, T-Mobile and Gartner, he wrote the how-to book ‘Everything in Moderation’.

Ask Tony about: Storytelling trends, content marketing, audio, partnerships, a job.

Aled Herbert

Content Director

Aled oversees all editorial as our content director. He loves a good story – which is no surprise, as he started out in children’s publishing. He then worked with Tony and several of our regular writers at dot-com B2B tech news site Silicon, where he was one of the unnamed writers of the infamous Weekly Round-Up newsletter. He spent several years in the public sector while continuing to write freelance for Silicon, TechRepublic and Collective Content. He joined Collective Content full time in 2016 and is based in the West of England.

Ask Aled about: Cybersecurity, content strategy, UX, freelancing for us.

Shirley Siluk

Senior Editor

Originally from Chicago, where she also attended Northwestern University (a Tony alma mater too – go Wildcats!), Shirley leads US editorial as a senior editor/writer, now based in Florida. As well as working at a number of technology and business publications, she was on the launch team at CoinDesk and is a published author of several non-fiction books, including a guide to fact-checking. She first worked with Tony at bid marketers Erbut.

Ask Shirley about: Blockchain, IoT, Big Data, sustainability and smart everything.

Andy McCue

Senior Editor

Andy is a senior editor/writer based in the north of England. He has covered regional business stories but is known for his extensive book of senior IT contacts, making his name in the early 2000s in the computing press, eventually hosting The McCue Interview and running CIO Jury for Silicon, working with Tony since 2003. Besides going on to work in brand publishing, he is an accomplished runner and edited Climber magazine for three years.

Ask Andy about: CIO issues, everything cloud, digital transformation, IT services, cybersecurity, retail.

Tim Ferguson

Content Manager

Tim came into tech media after his post-graduate journalism qualification at Coventry University with a specialisation in automotive – a sector that’s never been more interesting than today. After working with Tony, Andy and other Collective writers at B2B technology publication Silicon, he worked on the content side in PR, at agencies and as part of Accenture’s in-house team. He was part of the GSMA’s Mobile World Live editorial team, which included covering Mobile World Congress. He joined as a content manager in 2017, and is based in South Wales.

Ask Tim about: Automotive, cybersecurity, fintech, longform and social content.

Bill Clark

Senior Editor

Bill is a prize-winning author and public speaker. He and Tony first met in Japan in the 1990s, before Bill went on to helm two popular consumer-oriented websites for one of Singapore’s leading internet service providers, as well as cover business and management stories during the dot-com boom. His writing has appeared in publications on six continents. He has worked in banking and insurance in Ontario, Canada, where he is based as our second North American senior writer/editor, after joining us full-time in 2018.

Ask Bill about: Risk, automation, fintech and the future of the cloud.

Becky Thompson

Research Director

Becky runs Collective Content’s market research arm, set up in 2013 to create a unique mix of insight and content for brands, all under one roof. A contact of Tony and Bill’s from Japan in the 1990s, she now brings 20 years of market research experience to the role, specialising in qualitative insights for technology, FMCG and public sector clients.

Ask Becky about: Depth interviews, focus groups, high-tech testing, FMCG and the public sector.

Who are Collective Content’s storytellers, beyond our core team?

We work with videographers, designers and other creatives but mainly we have an unmatched network of written content specialists. Most are now freelancers with years of experience in the media, writing or recording news and long-form content, as well as delivering the punchiest copywriting. They have written books, launched publications and interviewed the best-known figures in business and technology.

Are you right for Collective Content? Is this content marketing agency right for you? Drop us a line if you are looking for commissions and want to be part of our network. Right now, we are especially on the lookout for fintech and HRtech writers, as well as those with deep expertise in vertical markets, or with backgrounds in general B2B technology, media/marketing and management .