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Blogs written by: Aled Herbert
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Collective Content (UK)
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Style and grammar
8 tips to create better style guides
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Why Word beats Google Docs for our writers and editors
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Getting to know you: Why we love working on retainer
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Cyber what? Why consistent style isn’t everything
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How to… run a content audit
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Example of a content audit
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Brand journalism and PRs: playing a little better in 2017
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Example of a content audit
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The problem with pictures
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Content Marketing Landmarks: Oreo Cookies
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Content marketing landmarks: Jyske Bank
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Content Marketing Landmarks: Red Bull
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