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Steve Jobs said, 'Creativity is just connecting things.' He meant that 'new' ideas are never completely new: they're just new *combinations* of things that already exist.
This is solid. What makes a good ‘About Us’ page? https://copywritingcourse.com/how-to-write-an-about-us-page/
Why use case studies? https://collectivecontent.co.uk/2020/09/10/why-do-case-studies-and-testimonials-work/