Shirley Siluk

Author posts

Photo of someone checking personal data on a smartwatch.

Essential healthcare insights from Q4 23

By Shirley Siluk / February 7, 2024

1. Despite AI’s promise in medicine and other fields, poll finds ‘confidence gap’ More than half (52 per cent) of 10,000 adults polled across nine countries say they believe artificial…

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A metal robot made up of lots of joined, angular parts, sitting at a piano to play it.

Good art – and good content marketing – doesn’t take shortcuts 

By Shirley Siluk / January 26, 2024

Ideas are easy. Executing them is hard. And people have always been tempted by the promise of shortcuts to take ideas from conception to execution without that messy ‘hard’ part…

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Collage of health monitor screens. Photo by Mingwei Lim on Unsplash

Essential healthcare insights from Q3 23

By Shirley Siluk / November 7, 2023

1. Survey highlights need for investment in electronic health records Of 10 countries surveyed for an Economist Impact report commissioned by Roche Diagnostics, all have some foundations – such as…

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Doctor looking at data on two computer screens.

Essential healthcare insights from Q2 23

By Shirley Siluk / September 20, 2023

1. Smart home healthcare market growth still falling short of its potential Although the smart home healthcare market grew by 25 per cent in 2022, the market is falling short…

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Woman in lab coat with a stethoscope around her neck using a VR headset.

Essential healthcare insights from Q1 23

By Shirley Siluk / April 26, 2023

1. Survey: 4 of 5 US adults have now used telemedicine The 2022 Digital Health Consumer Adoption Survey by Rock Health Advisory found that 80 percent of U.S. adults report…

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Doctor using a cellphone.

Essential healthcare insights from Q4 2022

By Shirley Siluk / January 25, 2023

1. Healthcare’s big concern: Finding digital tech talent In its Global Tech Report 2022, KPMG found that healthcare faces the greatest challenge in finding capable talent to help with the…

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Essential AI insights from Q3 21

By Shirley Siluk / December 28, 2021

1. ‘Vicious cycle’ keeps most US firms from using AI for better decisionsEighty per cent of US companies are struggling to use AI for better decision making, according to a…

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Essential AI insights from Q2 21

By Shirley Siluk / July 2, 2021

1. Demand grows for employees with multiple AI skills A growing number of jobs require skills related to artificial intelligence, according to a survey by the Organisation for Economic Co-operation…

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How COVID-19 is changing content

By Shirley Siluk / May 17, 2021

Look at the content, messages and tone your organisation uses to promote itself. Why? Because the dynamics of the marketplace have changed. Sure, as a content agency, we would say…

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Essential AI insights from Q1 21

By Shirley Siluk / March 2, 2021

1.US military activity in AI will drive greater investment in EU & China startups Written by investors Nathan Benaich and Ian Hogan, the State of AI Report 2020 predicts that…

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Essential AI insights from Q4 20

By Shirley Siluk / November 18, 2020

1. Banks might use AI to ‘game the system’, regulator warns About one third of 60 global banks are using machine learning for credit scoring and regulatory capital calculations, raising…

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Essential AI insights from Q3 20

By Shirley Siluk / August 3, 2020

1. COVID-19 lockdowns meant big changes for e-commerce AI Widespread lockdowns and social distancing due to COVID-19 brought big changes to e-commerce-related customer data and AI algorithms. Compared to e-commerce…

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