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Blogging is important for every business. So we don’t just offer ghostwriting services for others. We blog for ourselves.
Big issues such as content strategy, commissioning and ROI, as well as tactics for effective copy creation or editing. Sometimes a little news about Collective Content.
Collective Content (UK)
Style and grammar
Content marketing – a single definition?
5 tips for panel moderation (e-book excerpt 3)
Measuring engagement – a dilemma beyond social media
Maslow’s Hierarchy of [Social Media] Needs
Style guides – a brief guide
Collectivist #3: Content creator
Ink’s big think
When every company publishes – a “claw-back opportunity” for media?
Klout, Kred and co – measuring influence
Define content marketing – without getting lost in the jargon
The Amen Break, creativity and copyright [video]
How to use 99designs – or similar crowdsourced services
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