Content marketing

Two women behind microphones having conducting an interview. A white woman sits looking at and listening to the other, and a black woman looks up into the air, smiling while talking to the other.

How to interview to create better content

By Bill Clark / February 28, 2024

Every journey, physical or metaphorical, starts with one basic question: How do I get there from here? That’s a question that faces us at Collective Content every day. When it…

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A phone screen showing someone accessing a secure VPN.

Essential cybersecurity insights from Q4 23

By Bill Clark / February 15, 2024

1. Most CISOs open to changing companies in next 3 years More than three-quarters (76 per cent) of chief information security officers (CISOs) said they are “very or entirely open”…

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Silhouttes of a figure walking in front of a group of 7 people a few metres behind. The figures are walking down a hill set against a moody purple and orange, cloudy sunset.

Get your thought leadership programme off the ground in 2024

By Andrew Smith / February 9, 2024

10 practical elements to consider This blog was co-authored by Andrew Smith and Marc DonFrancesco Great thought leadership (TL) is about great ideas. But it’s also about practical considerations. When…

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A metal robot made up of lots of joined, angular parts, sitting at a piano to play it.

Good art – and good content marketing – doesn’t take shortcuts 

By Shirley Siluk / January 26, 2024

Ideas are easy. Executing them is hard. And people have always been tempted by the promise of shortcuts to take ideas from conception to execution without that messy ‘hard’ part…

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Pool ball number 11

11 essential content marketing links from Q4 23

By Tony Hallett / December 29, 2023

1. Skimming, scanning, scrolling — the age of deep reading is over We’ve long been fans of Simon Kuper’s writing, and this struck a chord as so 2023. Is the…

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An open book surrounded by a collection of festive items, including eggnog, pine cones, candy canes and holly. The warm lighting and scattered items give a cozy feel. You can almost hear the crackling fire and smell the cinnamon.

Jólabókaflóðið- What to get the content marketer in your life

By Zoe McNeill / December 20, 2023

‘Twas the night before Christmas and all through the land Pages were turned, cocoa in hand As evening crept on, and Christmas drew close Jólabókaflóðið reminds us of what we…

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Diversity, inclusion, equality and belonging are all about making the workplace fair for each employee, and building a sense of community.

Podcast Episode 7 – Diversity, Equity, Inclusion and Belonging

By Daine Lindsay / December 6, 2023

Welcome to the last episode of the Collective Content podcast’s How to choose a content agency series. In the final episode, our hosts Daine Lindsay and Collective Content MD Tony…

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An open dictionary on a table, with a glimpse of a red cover peeking out from the pages.

Around the world in seven words

By Andrew Smith / December 4, 2023

Around the world in seven words The are many reasons to sign up to the Collective Content newsletter, which you can do here. One of them is the Word, or…

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Cut wooden letters spelling the word 'team' with multi-coloured figures helping to support them.

Podcast Episode 6 – Ways of Working

By Daine Lindsay / November 21, 2023

Welcome to the Collective Content Podcast’s How to choose a content agency series, episode 6 ‒ ‘Ways of working’. So far, we’ve looked at the “who, what, why and when”…

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Image of a welcome mat on a jetty which reads 'Welcome on board'. So the bottom of the image we can see two red converse shoes.

Onboarding agencies

By Becky Thompson / November 1, 2023

Onboarding a new content agency can sometimes mean a little bit of pain, or sometimes quite a lot. To a certain extent, that’s up to you. Episode 5 of our…

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Two lego figures shaking hands.

Podcast Episode 5 – Onboarding

By Daine Lindsay / November 1, 2023

Welcome to the Collective Content Podcast’s How to choose a content agency series. In episode five our hosts, Daine Lindsay and Collective Content MD Tony Hallett, are joined by client…

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Image of a man sitting at a table and using a laptop. Photo by Matheus Bertelli: https://www.pexels.com/photo/a-man-is-sitting-at-a-table-with-a-laptop-16094044/

Why we have a GenAI policy – and why you should too

By Eve Michell / October 30, 2023

Generative artificial intelligence (GenAI) – AI tools that can create content, including text responses, articles and images – is potentially the most significant disruptor in marketing of this decade. Since…

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