Blog

Blogging is important for every business. So we don’t just offer ghostwriting services for others. We blog for ourselves.

Big issues such as content strategy, commissioning and ROI, as well as tactics for effective copy creation or editing. Sometimes a little news about Collective Content.

‘Unpublish’ and be damned!
‘Unpublish’ and be damned! Read more
Content marketing – a single definition?
Content marketing – a single definition? Read more
5 tips for panel moderation (e-book excerpt 3)
5 tips for panel moderation (e-book excerpt 3) Read more
Measuring engagement – a dilemma beyond social media
Measuring engagement – a dilemma beyond social media Read more
Maslow’s Hierarchy of [Social Media] Needs
Maslow’s Hierarchy of [Social Media] Needs Read more
Style guides – a brief guide
Style guides – a brief guide Read more
Collectivist #3: Content creator
Collectivist #3: Content creator Read more
Ink’s big think
Ink’s big think Read more
When every company publishes – a “claw-back opportunity” for media?
When every company publishes – a “claw-back opportunity” for media? Read more
Klout, Kred and co – measuring influence
Klout, Kred and co – measuring influence Read more
Define content marketing – without getting lost in the jargon
Define content marketing – without getting lost in the jargon Read more
The Amen Break, creativity and copyright [video]
The Amen Break, creativity and copyright [video] Read more