Blog

Blogging is important for every business. So we don’t just offer ghostwriting services for others. We blog for ourselves.

Big issues such as content strategy, commissioning and ROI, as well as tactics for effective copy creation or editing. Sometimes a little news about Collective Content.

How this editor weighs up freelance enquiries
How this editor weighs up freelance enquiries Read more
Global, distributed, connected – this is how our team works
Global, distributed, connected – this is how our team works Read more
What does the latest research tell us about content marketing?
What does the latest research tell us about content marketing? Read more
Why do we have staff around the world?
Why do we have staff around the world? Read more
Copy-wise: Beware of too many, too few or misplaced commas
Copy-wise: Beware of too many, too few or misplaced commas Read more
11 essential content marketing links from Q4 18
11 essential content marketing links from Q4 18 Read more
Content marketing trends #3 Personalised content
Content marketing trends #3 Personalised content Read more
Quality work – why I constantly assess our agency model
Quality work – why I constantly assess our agency model Read more
Cyber what? Why consistent style isn’t everything
Cyber what? Why consistent style isn’t everything Read more
11 essential content marketing links from Q3 18
11 essential content marketing links from Q3 18 Read more
How to show you’re a reliable source
How to show you’re a reliable source Read more
Why content is key to supercharging your account-based marketing (ABM)
Why content is key to supercharging your account-based marketing (ABM) Read more