Blog

Blogging is important for every business. So we don’t just offer ghostwriting services for others. We blog for ourselves.

Big issues such as content strategy, commissioning and ROI, as well as tactics for effective copy creation or editing. Sometimes a little news about Collective Content.

11 essential content marketing links from Q1 21
11 essential content marketing links from Q1 21 Read more
Don’t let fake stats kill the credibility of your content
Don’t let fake stats kill the credibility of your content Read more
11 essential content marketing links from Q4 20
11 essential content marketing links from Q4 20 Read more
Covid, career search and Collective Content
Covid, career search and Collective Content Read more
8 newsroom lessons to apply to content marketing
8 newsroom lessons to apply to content marketing Read more
Comedy formats teach us content lessons
Comedy formats teach us content lessons Read more
11 essential content marketing links from Q3 20
11 essential content marketing links from Q3 20 Read more
Why do case studies and testimonials work?
Why do case studies and testimonials work? Read more
Why a good brief can save you from a world of pain
Why a good brief can save you from a world of pain Read more
11 essential content marketing links from Q2 20
11 essential content marketing links from Q2 20 Read more
Copy-wise: Should I say ‘which’ or ‘that’?
Copy-wise: Should I say ‘which’ or ‘that’? Read more
Tech Quarterly: Your new source of curated, high-quality data on AI, IoT, VR, more
Tech Quarterly: Your new source of curated, high-quality data on AI, IoT, VR, more Read more