Blog

Blogging is important for every business. So we don’t just offer ghostwriting services for others. We blog for ourselves.

Big issues such as content strategy, commissioning and ROI, as well as tactics for effective copy creation or editing. Sometimes a little news about Collective Content.

What do paywalls teach us about gated content?
What do paywalls teach us about gated content? Read more
11 essential content marketing links from Q4 19
11 essential content marketing links from Q4 19 Read more
Are you special?
Are you special? Read more
Right on time: Nail your content plan with audiences, channels and purpose
Right on time: Nail your content plan with audiences, channels and purpose Read more
More than words can say
More than words can say Read more
11 essential content marketing links from Q3 19
11 essential content marketing links from Q3 19 Read more
Fighting ‘barbarism’ in content marketing
Fighting ‘barbarism’ in content marketing Read more
6 things your copywriters want
6 things your copywriters want Read more
Getting to know you: Why we love working on retainer
Getting to know you: Why we love working on retainer Read more
11 essential content marketing links from Q2 19
11 essential content marketing links from Q2 19 Read more
Ghostwriting content? Gotta keep it real
Ghostwriting content? Gotta keep it real Read more
English – one language, a world of confusion
English – one language, a world of confusion Read more