Blog

Blogging is important for every business. So we don’t just offer ghostwriting services for others. We blog for ourselves.

Big issues such as content strategy, commissioning and ROI, as well as tactics for effective copy creation or editing. Sometimes a little news about Collective Content.

Why a good brief can save you from a world of pain
Why a good brief can save you from a world of pain Read more
11 essential content marketing links from Q2 20
11 essential content marketing links from Q2 20 Read more
Copy-wise: Should I say ‘which’ or ‘that’?
Copy-wise: Should I say ‘which’ or ‘that’? Read more
Tech Quarterly: Your new source of curated, high-quality data on AI, IoT, VR, more
Tech Quarterly: Your new source of curated, high-quality data on AI, IoT, VR, more Read more
11 essential content marketing links from Q1 20
11 essential content marketing links from Q1 20 Read more
What’s your content worth?
What’s your content worth? Read more
What do paywalls teach us about gated content?
What do paywalls teach us about gated content? Read more
11 essential content marketing links from Q4 19
11 essential content marketing links from Q4 19 Read more
Are you special?
Are you special? Read more
Right on time: Nail your content plan with audiences, channels and purpose
Right on time: Nail your content plan with audiences, channels and purpose Read more
More than words can say
More than words can say Read more
11 essential content marketing links from Q3 19
11 essential content marketing links from Q3 19 Read more