September 23, 2020 6:49 pm
1. Why a good brief can save you from a world of pain
Let’s get this party started with a post
about a big subject, by our very own Tim Ferguson. This boils down to agencies
and clients understanding each other better.
2. Pandemic-related WFH policies spur burnout for 73% of marketers
This might be from the start of the quarter,
but there are important issues here close to our hearts – especially about
burnout in the tech industry and among ad pros.
do case studies and testimonials work?
The first in our series about something we
create frequently. Bill Clark asks, Why are case studies, customer stories and
similar types of content so important?
problems with B2B content (and how to fix them)
You can debate whether these are the top
five. But worth a read, for sure.
5. How to
create an amazing ‘About us’ page (tactics from a professional ‘About’ page
‘About us’ pages will always be important.
Great guide here. Now do the ‘About us’ blurbs for social media.
6. The auteur theory of content marketing:
Why it pays to repeat yourself
The guys at Animalz really know their content
marketing. But can they make the case for an auteur theory? Great tips here.
7. White paper
templates: Our favorites + how to create your own
We write a lot of white papers. Check out
these templates from Brafton to get going – or at least know some archetypes.
B2B marketing strategies for a world without face-to-face events
We’re kind of missing face-to-face events,
even as a bunch of introverts (even if one of us wrote a
book about B2B events). Here are some other ways of achieving what you did
at events, pre you-know-what.
9. Why Wirecutter wins:
Back to Animalz
(yes, we’re not the only source featured twice this quarter) and to a case
study about how Wirecutter presents its content. Think of them as a Which?
or Consumer Reports with swagger.
verbs that make you sound weak (no matter your job title)
Time for some
tactical advice. Cut these verbs from your writing and you’re going to sound
content marketing rules are made to be broken
OK, you know what they’ve done with these
pieces. All about counterintuitive advice. But some good advice, curated by the
CMI. (A curated piece in a curated piece? Inception!)
Why 11 links? We love a palindrome.
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