How do you measure the value of your content? Can you even measure it? Because if it has value, someone will give you something for it. In media (both old-school…
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1. 8 content trends for 2020 First up, big picture. While 2020 is the hook here, this piece really touches on some big bets for content over the next decade.…
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1. ‘You have to have support from the C-suite’: Brands struggle with moving marketing in-house The first of three links from those clever people at Digiday, this piece touches on…
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