B2B
In the field of B2B technology marketing we frequently come across the concept of the ‘IT decision-maker’, closely followed by the ‘business decision-maker’ – or the ITDM and BDM. Sure,…
Read MoreThis post was inspired by another titled ‘If no one clicks, was your blog post a waste of time?’ It was by the excellent Emily Cretella at Cursive Content who…
Read MoreI’ll let you into a secret. Not everything is great. Despite Lego’s claims, not everything is awesome. Stay with me here. I’m not just trying to depress you. This is…
Read MoreThis might sound crazy. Sometimes we work for clients who don’t tell us much about what they do or when they’re going to do it. If we’re not careful (although…
Read MoreWe’ve written plenty on here about the good reasons for doing content marketing, mainly with our B2B hat on, and how best to go about it. What we haven’t talked…
Read More‘Tell, don’t sell.’ It’s is a phrase you’ll hear a lot on our blogs here on Collective Content. And for good reason. The ‘tell’ is about stories and how to…
Read MoreOne of our golden rules of B2B content marketing (alongside things like “First, be useful”) is not to talk about your own company or products. But it can feel good…
Read MoreEarlier this year we carried out some research about the adoption of content marketing, specifically by B2B technology and telecoms vendors (where we have a number of clients). Out of…
Read MoreMany brands will join traditional publishers tomorrow in posting April Fools’ stories. But how many will make misjudgements, maybe missing an opportunity or – worse – scoring an own goal?…
Read MoreA great contacts book (now usually virtual rather than a rolodex or dog-eared notebook) has always been – and still is – what marks out really good journalists. That ability to…
Read MoreHow much do you know about B2B content marketing? How much would you like to learn? We, together with our partner Xpointo Media, would like to find out both those…
Read MoreI don’t think this is a Venn diagram you’ll have already seen. I have been trying to express the idea for a little while and I think it’s original. It…
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