Years ago, I edited a blog series by futurologist Peter Cochrane*. But here’s the strange thing: readers would tell us they’d always first skip to the end. Why? Because Peter…
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1. How to write digital copy: A complete guide First up for this quarter, some deep, deep content. Dan Brotzel’s enduring Medium post is among the most comprehensive guides to…
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As a content marketing agency, our writers and editors spend a lot of time working in word processors. These tools have come a long way in the last few decades…
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1. No one likes ads. So let’s do something about it. When Getty Images recently bought stock imagery wunderkind Unsplash, some people were less than happy. But could initiatives like…
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Over the last year and a half, as the COVID-19 pandemic has pushed all kinds of businesses to digitally transform and embrace automation, the subject of just how many jobs…
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Look at the content, messages and tone your organisation uses to promote itself. Why? Because the dynamics of the marketplace have changed. Sure, as a content agency, we would say…
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1. 2021 Contently Report: What buyers want from content marketing Kicking off this quarter’s curation with one of the year’s big bits of research, from the team at Contently. 2.…
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Good numbers and facts are an essential ingredient in most B2B tech marketing content. They help ground often high-level thought leadership concepts in reality. Whether it’s for a white paper,…
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1. The 12-month content marketing strategy for startups The start of a year is a good time for such a comprehensive piece. But the truth is that any time is…
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July 2020: Graduating from Zoomiversity 2020 has been a remarkably virtual year. Due to the pandemic, my final university classes took place over Zoom rather than in lecture halls, and…
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When you’ve spent years in media newsrooms – as most of us here have – some ways of working stay with you. Working for online publications, newspapers and magazines has…
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Some agencies will tell you formats don’t matter. Everything is just about great content – whatever the format. This often comes from people who have never experimented with new formats.…
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