Earlier this year we carried out some research about the adoption of content marketing, specifically by B2B technology and telecoms vendors (where we have a number of clients). Out of…
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Just over a decade ago I was editing a business technology publication aimed at chief information officers (CIOs) when our publisher bought an events business. One thing bothered me. There…
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Last week at Cannes banner ads were as popular as a McDonald’s on la Croisette. One paradox: plenty of those doing the trash talking work at agencies and publishers that…
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It is a conversation we invariably have with clients. Even if we think we know the answer, when in the early stages of a programme we ask how they feel…
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What’s the difference between a blog post and a feature? Or between an opinion piece and analysis? Coming from the editorial and publishing world, we take these – and many…
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If you are interested in healthcare technology you might have recently seen a story about an NHS Trust planning to use Skype for some outpatient video consultations. It was picked…
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Approaches to content auditing are being formalised, mainly by those who seek to charge you for such a service. And make no mistake, demand is up as everyone realises a…
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Many brands will join traditional publishers tomorrow in posting April Fools’ stories. But how many will make misjudgements, maybe missing an opportunity or – worse – scoring an own goal?…
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Ghostwriting has had a resurgence in the age of social media and blogging. Big company executives, aware of staying authentic to who they are and what their companies do, are…
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Here’s a game – have you ever listened to one of those frequency tests that works out how old you are based on what you can and can’t hear? There…
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A great contacts book (now usually virtual rather than a rolodex or dog-eared notebook) has always been – and still is – what marks out really good journalists. That ability to…
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Everyone knows Microsoft has a new CEO, Satya Nadella. But what does everyone know about him? Over the past few days quite a few people have been spreading a link…
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