1. The Beginner’s Guide to Content Marketing (Medium) Let’s take this slowly. First up we have: Content marketing – a beginner’s guide. 2. Moz’s Rand Fishkin on Why Licensing Content Is for…
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We often help organisations find writers for their content programmes, which are increasingly well-funded and focused on high-quality. That kind of sourcing is all about tapping experts – whether internal…
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Something we hear a lot is about ‘brand newsrooms‘ as brands increasingly make the shift to become publishers in their own right. The reality is that very few brands can…
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You’ve heard the phrase ‘a culture of content’, right? Well, you’re going to hear it a lot more this year. Why? There’s a good chance your organisation has not only…
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We don’t talk about it a lot but we spend some time at Collective Content helping companies and especially their senior executives with their LinkedIn profiles. Sometimes this takes the…
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‘Tell, don’t sell.’ It’s is a phrase you’ll hear a lot on our blogs here on Collective Content. And for good reason. The ‘tell’ is about stories and how to…
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In the world of content marketing many of us who hail from a background in journalism, as reporters and editors, can sometimes get a little protective of our territory as…
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The short answer? They almost never do. This post has in part been fast-tracked (I was writing it anyway) after the controversy around this video. It was pulled by YouTube…
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B2B marketers plan to spend more on content marketing and produce more content over the next 12 months but they also face significant challenges in tracking and measuring its effectiveness.…
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“People spend millions of pounds on something and they don’t know how to make it work?” That was a question from a contact’s father when he heard his son made…
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One of our golden rules of B2B content marketing (alongside things like “First, be useful”) is not to talk about your own company or products. But it can feel good…
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What’s the most popular social media channel B2B marketers are currently using? If you read our recent blog post by Collective Content founder Tony Hallett you’ll know it’s LinkedIn. That’s…
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