We love using plain English. Sometimes it’s hard to avoid jargon, unsurprisingly so for B2B content in quite a few industries, but I’m not talking about that here. I mean…
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This post was inspired by another titled ‘If no one clicks, was your blog post a waste of time?’ It was by the excellent Emily Cretella at Cursive Content who…
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Are there alternatives to using bad stock images with your content or is “bad” just a matter of taste? What do you think? To expand, do many—most?—organisations fall back on…
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We hear quite a bit in content marketing circles about evergreen or timeless content. There are some good examples out there (like this or this). And we’re big fans too,…
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Lazy Eyes: How we read online (Slate) So let’s start with a must-read. And that’s appropriate because this first post is all about the parts of a page or post (online…
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Here’s something we need to make clear straightaway – Collective Content isn’t anti-freelance. The bulk of our writers are freelancers. Using freelances can in certain circumstances absolutely be the right…
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One of our founding missions was to take away pain from companies needing media-grade content. So you might expect us to recommend using a content marketing agency. Across most kinds…
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I’ll let you into a secret. Not everything is great. Despite Lego’s claims, not everything is awesome. Stay with me here. I’m not just trying to depress you. This is…
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Most organisations that commission content really care about endings. But here’s a secret that content pros rarely reveal: Hardly anyone in your audience reads to the end. I’m going to…
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Most sectors say they suffer from a skills gap. Hell, probably all areas in media and marketing say they can’t find the right people. Last week I heard this referred…
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I was speaking to a friend about how he goes about getting a new job. The talk inevitably turned to LinkedIn and I brought up an evergreen post from this…
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Despite a few famous examples of employees at companies creating content, most people we speak to think content marketing is the preserve of C-level ‘thought leaders’ or hired content professionals.…
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