Before you engage a content agency, it’s essential to know that you can take it at its word. But when you are evaluating agencies, how do you know if their…
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Bringing in new business is a key challenge for any agency, and we’re no different. But we value working with existing clients more than we do prospecting for new ones.…
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I have to admit something. I’m writing this as I’m preparing for a call with a would-be writer for Collective Content. I’m happy he’s calling, don’t get me wrong. He’s…
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Why is the word ‘content’ frowned upon by some? I see this dislike, sometimes even hatred, mostly from my old fraternity – journalists. To journalists, what they do is usually…
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