‘Twas the night before Christmas and all through the land Pages were turned, cocoa in hand As evening crept on, and Christmas drew close Jólabókaflóðið reminds us of what we…
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Pop quiz – spot the error in the following sentence: “IT security is especially important for companies which have seen large numbers of employees suddenly working from home.” If you…
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1. 5 components every marketing plan needs to succeed We’re starting big picture. Solid advice. 2. There are three CMO archetypes, but only one is best for driving growth And…
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Not every writer enjoys being a scold about grammar and usage. Here at Collective Content we’re willing to give the occasional pass for saying things like, ‘Every attendee should have…
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Writers tend to be solitary creatures but bringing writing to life is more often a group effort. That’s especially true in B2B communication. Whatever the business writing project—a blog post,…
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This post was first published on 11 January 2013. Do you know your 1970’s from your 1970s? Interesting as that decade was, the more observant among you will have noticed…
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Sure, ‘explain your terms’ is what your high school English teacher drummed into you. It’s best practice in certain areas, such as academic writing. But for your content marketing? You…
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Semi-colons are fine for long lists, computer programmers and Mark Twain. While we have a lot of love for the latter two of those three, what we really mean is…
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Media theorist Marshall McLuhan is famous for saying, among other things, that “The medium is the message”. Essentially, that means that the type of medium you choose to communicate a…
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This post was first published on 7 October 2014. We spend a fair amount of time both blogging and talking to clients about style, grammar, tone of voice and so…
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We’re all familiar with editor and reporter characters from movies set in magazine or newspaper offices. Think the Robert Redford/Dustin Hoffman reporter duo in All the President’s Men, Meryl Streep’s…
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Once you understand the difference between ‘less’ and ‘fewer’, it’s hard to mistakenly use one in place of the other. Saying ‘fewer puppies’ or ‘less water’ simply feels right, while…
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