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Fact checking – a vital newsroom lesson for brand publishers

By Aled Herbert / 12/05/2014

If you are interested in healthcare technology you might have recently seen a story about an NHS Trust planning to use Skype for some outpatient video consultations. It was picked…

Lawyered-up? The perils of sign-offs in content marketing

By Tony Hallett / 01/05/2013

Have you got permission to quote sources in your content marketing? The brand journalists among you (with emphasis on the journalist) might consider that a redundant question. You interview someone…

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