Skyword

How do you know if someone is a good writer?

By Tony Hallett / 02/09/2015

How do you know if a writer is any good? I get asked this a lot and often it’s not a simple answer. Of course it’s a vitally important question…

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Talent wars in content marketing – "Get big, get niche or … "

By Tony Hallett / 29/07/2015

Most sectors say they suffer from a skills gap. Hell, probably all areas in media and marketing say they can’t find the right people. Last week I heard this referred…

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