ROI

A storage locker with the number 11. Photo by Waldemar on Unsplash

11 essential content marketing links from Q3 23

By Tony Hallett / October 10, 2023

1. 3 pros and 3 cons of using GenAI for your content Unashamedly leading with one of our blog posts, penned by our very own Eve Michell. Because what subject…

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Classic whiskey cocktail in an old-fashioned glass.

11 essential content marketing links from Q1 23

By Tony Hallett / April 1, 2023

1. My first 90 days at Dock: 9 lessons from a first marketing hire There’s a little fat around the meat of this piece, but I thought it was a…

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Carving of the number 11

11 essential content marketing links from Q4 22

By Tony Hallett / January 4, 2023

1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…

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11 essential content marketing links from Q3 18

By Tony Hallett / September 27, 2018

5 lessons we learned from building 250 landing pages We love this piece, not just as creators of hundreds of landing pages over the years (fist bump to fellow LP…

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My first content audit – a lesson in ROI

By Tony Hallett / October 26, 2016

This post was first published on 7 Jan 2015. Doing content audits is something Collective Content both talks about and does quite often. (Perhaps too much.) But we don’t often…

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What’s the definition of native advertising? And why it matters to brands and publishers

By Tony Hallett / September 27, 2016

I should know the answer to this question. I wrote What is native advertising anyway? for a sponsored section of theguardian.com (how appropriate) and it’s still one of the main…

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11 best content marketing links (Q1 16)

By Tony Hallett / March 30, 2016

The C-Suite won’t read your white paper, no This is a controversial post for us to reference, given how much work we do on white papers. But we love the…

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Show me the money – we need to talk about the ROI of content marketing

By Aled Herbert / April 22, 2015

We’ve written plenty on here about the good reasons for doing content marketing, mainly with our B2B hat on, and how best to go about it. What we haven’t talked…

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