ResponseSource

PRs and brand journalists in 2017 – a marriage of convenience?

By Tony Hallett / February 21, 2017

At Collective Content we’re fascinated by how people respond to us doing our job – creating great content for brands that starts conversations. That’s partly because it’s a fast-changing field,…

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PR’s acceptance of brand content uneven – report

By Tony Hallett / April 21, 2016

PRs are increasingly working with so-called brand journalists, both furthering the influence of their clients and helping those content creators produce higher quality content. Or so you’d think. This year’s…

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PR and brand journalism – an unholy alliance?

By Tony Hallett / February 4, 2016

Last year was the first in which we published groundbreaking research into the changing face of journalism and what that means for PR. This year we’re revisiting that subject. In…

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