Previously we’ve looked at what premium content marketing means. It’s content marketing so good that a reader/viewer chooses to pay for it. But the question we come to next in…
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By now you have a good idea of what content marketing is. So what is premium content marketing? The definition isn’t as important as what it tells us about the…
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Interesting piece today in the consistently good Digiday – Spotify chief revenue officer Jeff Levick was talking about ads on the platform. Or rather, he was talking about working with the…
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