newsrooms

The blueprint for your in-house content team – guaranteed

By Tony Hallett / June 27, 2016

I was at a big trade show earlier this month and spent a little time in the pressroom. What struck me was that it was set up perfectly for the…

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11 best content marketing links (Q1 16)

By Tony Hallett / March 30, 2016

The C-Suite won’t read your white paper, no This is a controversial post for us to reference, given how much work we do on white papers. But we love the…

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In-house or agency?

By Tony Hallett / September 9, 2015

One of our founding missions was to take away pain from companies needing media-grade content. So you might expect us to recommend using a content marketing agency. Across most kinds…

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Fact checking – a vital newsroom lesson for brand publishers

By Aled Herbert / May 12, 2014

If you are interested in healthcare technology you might have recently seen a story about an NHS Trust planning to use Skype for some outpatient video consultations. It was picked…

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Newsjacking? Not if you turn around as fast as an oil tanker

By Tony Hallett / May 8, 2013

One day last week I had two very different meetings back to back, one with a company that wanted to use newsjacking, another with a focus on long-form content. It…

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