So far we have explained that our clients can be marketers at larger companies or small business owners. But there is a third major category or persona – media owners.…
Read More
Should Twitter be sending you a newsletter? That’s perhaps a bit like asking whether Tumblr or Facebook should have an editor-in-chief. (FWIW they both do.) The argument against the whole newsletter…
Read More
The Columbia Journalism Review carried a good piece last week (good reader comments too) about ‘unpublishing’ requests that are coming in to media owners. I write unpublishing that way because…
Read More
A quick post today from an interesting e-book I’m reading by Robert Rose and Joe Pulizzi called Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand .…
Read More