media
I was at a big trade show earlier this month and spent a little time in the pressroom. What struck me was that it was set up perfectly for the…
Read MoreApple won’t skew the news. If you wanted to get the most important part of this post in five words, you just did. But the topic is a bit more…
Read MoreSign-offs are the biggest threat to the average company trying to market with content. Not ideas, not finding creators of quality content, not even budgets or legal – though all…
Read MoreTime and time again when we edit copy (this greying editor in particular likes to edit long-form content on paper) you will see margin notes where we scribble ‘ABC’. What…
Read MoreHave you got permission to quote sources in your content marketing? The brand journalists among you (with emphasis on the journalist) might consider that a redundant question. You interview someone…
Read MoreThere is a perception that content from brands is inferior to the quality produced by the media. Of course, we regularly consume poor-quality media and great brand content but I…
Read MoreOne of our partners recently mentioned those companies that “get it” and those that don’t. What he meant by “get it” is those that have a content creation mindset that…
Read MoreThis is a big question. It’s big because if a company – just like a traditional media title – loses its credibility, then it will fail. One way to lose…
Read MoreIs a publication from a supermarket chain, Tesco Magazine, now the largest in the UK, ahead of tabloids such as The Sun and The Mail? It’s certainly not online and…
Read MoreIt stands for a chief content officer. Google this three-letter acronym*, though, and you soon leave the world of content. Chief Communications Officer, Chief Compliance Officer, even Cisco Connection Online…
Read MoreShort answer: Always. Here’s why. A few blogs, even mainstream news sites, bury or even leave off date stamps from their posts. They do this – although there are exceptions…
Read MoreThat’s right, T-shirts. Online, outdoor, TV, radio, even print – add to those the humble T-shirt. T-post – or go to tpostmag.com – is a wearable magazine. Subscribers get sent…
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