maturity model

When content marketing is premium

By Tony Hallett / 24/08/2016

By now you have a good idea of what content marketing is. So what is premium content marketing? The definition isn’t as important as what it tells us about the…

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Content marketing: ‘When will we be like GE or Red Bull?’

By Tony Hallett / 01/07/2016

I speak to new clients about how quickly and how far their content can improve. Because big strides are possible. But you know what I often hear? “We want to…

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“Everything is awesome, everything is great in content marketing”

By Tony Hallett / 08/04/2015

We like to mention the most advanced types of content marketing, mostly because they’re inspirational. They’re on the far right-hand side of a maturity model we mention to clients. What…

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