Earlier this year we carried out some research about the adoption of content marketing, specifically by B2B technology and telecoms vendors (where we have a number of clients). Out of…
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Here’s a game – have you ever listened to one of those frequency tests that works out how old you are based on what you can and can’t hear? There…
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Last week we noticed a piece on Econsultancy calling Apple the “worst content marketer in the world” and it got us thinking, especially when read in tandem with a follow-up saying…
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How much do you know about B2B content marketing? How much would you like to learn? We, together with our partner Xpointo Media, would like to find out both those…
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One day last week I had two very different meetings back to back, one with a company that wanted to use newsjacking, another with a focus on long-form content. It…
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OK, it’s not perfect. And OK, it might not be our favourite all the time. But this chart tends to get used by us again and again. We don’t care…
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There has been a lot of hype about brand newsrooms. These are not newsrooms in the old PR sense – where you go to find assets if you’re a journalist,…
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I dialled in to the #mpworld event from Marketing Profs on Friday, which was an excellent virtual conference featuring the likes of Anthony Schneider (@anthonyws), Brian Clark (@copyblogger), Sonia Simone…
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One of the big trends of the moment – on independent editorial pages as well as in commercial content marketing – is curation. It simply means pulling together useful or…
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‘Engagement’ is now a bullshit bingo word within the media industry. But irritation aside there must be a good reason why everyone appears to be ‘seeking engagement’, ‘measuring engagement’ and…
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The following B2B-centric infographic says it all (well, almost all). It comes courtesy of the excellent team over at BlueGlass Interactive. Some of the numbers in here about the rise…
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There are three main groups of people Collective Content (UK) targets. We thought we’d write three blog posts to explain these types. Some in content marketing circles would call them…
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