market research

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Netflix shows how the wrong marketing content drives away customers

By Aled Herbert / 29/11/2022

I’ve been in the news lately, though I wasn’t named specifically: I recently cancelled my Netflix subscription. And my experience offers a valuable lesson for connecting with customers – or…

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B2B content marketing in Europe – tell us about it

By Tony Hallett / 25/07/2013

How much do you know about B2B content marketing? How much would you like to learn? We, together with our partner Xpointo Media, would like to find out both those…

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Qualitative market research from Collective Content to drive content

By Aled Herbert / 15/04/2013

Do you know what kind of content will drive your business? Collective Content (UK), since we set up almost 18 months ago (does that now make us ancient in content…

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