We don’t talk about it a lot but we spend some time at Collective Content helping companies and especially their senior executives with their LinkedIn profiles. Sometimes this takes the…
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Earlier this year we carried out some research about the adoption of content marketing, specifically by B2B technology and telecoms vendors (where we have a number of clients). Out of…
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If you still think LinkedIn is just a glorified online job centre then it is time to think again. Sure, more than half of its revenues – expected to hit…
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Curation is increasingly talked about as integral to content marketing. Less and less often we have to suggest using it to clients. But that doesn’t mean there is 100% comprehension…
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How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…
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Short post. We read a brilliant piece today on Windmill Networking by Joel Don entitled Time to Write Off Your Corporate Blog? (post no longer live). You might not guess…
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You might well have come across Maslow’s Hierarchy of Needs. But what if that model could be applied to social media? Take a look at the following infographic: On the…
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One aspect of commercial content is the holy grail of producing engaging, non-distracting, even deep content in traditional online ad units. Let’s be fair – that hasn’t always been easy.…
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Here’s what should govern when you post content. This applies whether you’re a professional editor working in the media, a blogger or publishing other content for brands out of a…
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May 2019 update: Many of the URLs in this article have been removed due to 404 links. There seem to be a lot of big name journalists moving around from…
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