language

English – one language, a world of confusion

By Aled Herbert / May 29, 2019

“You should keep these things.” That’s what my boss said to me shortly after I started my first job in Singapore. On my desk were several expensive pieces of electronic…

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Copy-wise: Buzzword bingo will hurt your content

By Aled Herbert / November 24, 2016

This post was first published 18 March 2014. You know what buzzword bingo is, right? Usually played in a meeting or conference where jargon, management speak and buzzwords are bandied…

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Copy-wise: You’re using these words incorrectly – or are you?

By Tony Hallett / October 10, 2016

This post was first published on 7 October 2014. We spend a fair amount of time both blogging and talking to clients about style, grammar, tone of voice and so…

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5 words football commentators use that will make you love plain English

By Tony Hallett / November 5, 2015

We love using plain English. Sometimes it’s hard to avoid jargon, unsurprisingly so for B2B content in quite a few industries, but I’m not talking about that here. I mean…

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