A great contacts book (now usually virtual rather than a rolodex or dog-eared notebook) has always been – and still is – what marks out really good journalists. That ability to…
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Most of us, whether in journalism or marketing, probably have the same reaction to that question – No. Perhaps that’s because we don’t expect the areas where content is growing…
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Poynter publishes some of the best content around on journalism and content in general. The piece What journailsts need to know about ‘content marketing’ – replete with scepticism about the CM…
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The way some publishers approach custom content – as a dirty little secret – is regrettable. And I could use a stronger word. True, it is signed off by and…
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We were recently asked whether it is a good idea to incentivise journalists, bloggers or any other type of writer by paying per page impression. Those that wanted to know…
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