jargon

Copy-wise: Buzzword bingo will hurt your content

By Aled Herbert / November 24, 2016

This post was first published 18 March 2014. You know what buzzword bingo is, right? Usually played in a meeting or conference where jargon, management speak and buzzwords are bandied…

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Copy-wise: You DON’T have to explain every term

By Tony Hallett / November 15, 2016

Sure, ‘explain your terms’ is what your high school English teacher drummed into you. It’s best practice in certain areas, such as academic writing. But for your content marketing? You…

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