Generative artificial intelligence (GenAI), with the release of ChatGPT in late November 2022, has turned every industry on its head. Overnight, we’ve seen all kinds of AI-related content, tips for…
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1. Technology helps football referees’ decisions, but results can still be offside Technology supplies some but not all of the answers. This seems to be especially true for video assistant…
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How does Google rank branded content? In some cases, the answer is: Very well. This is one reason savvy brands are trying to use it to operate at a level…
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What’s the most popular social media channel B2B marketers are currently using? If you read our recent blog post by Collective Content founder Tony Hallett you’ll know it’s LinkedIn. That’s…
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Most of us, whether in journalism or marketing, probably have the same reaction to that question – No. Perhaps that’s because we don’t expect the areas where content is growing…
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Over the past four months you might have seen a TV ad for Google’s Chrome browser featuring a UK-based satchel-maker and seller. In just over a minute it tells the story…
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This infograpic caught our eye. On the one hand it’s a great modern take on the vox pop. The guys listed below are all experts on search engine optimisation (SEO)…
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Let’s be clear, Collective Content’s primary business isn’t web design. Nor is it even provision of content on collectivecontent.agency itself. But that shouldn’t mean we don’t have a decent website.…
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There has been a lot of talk over the past year about four stand-out tech and internet companies: Amazon, Apple, Facebook and Google. (Others reckon IBM deserves inclusion given its…
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How should you make the best use of archive content? It’s a question that assumes you have some, for one thing. I was speaking to an old contact this week…
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How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…
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Spotted: an interesting ad on London Underground. No, that’s not the end of this post. Sonos, maker of the user-friendly, wallet-unfriendly streaming music systems for the home, has some display…
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