How do you measure the value of your content? Can you even measure it? Because if it has value, someone will give you something for it. In media (both old-school…
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Spare a thought for the humble content marketer. He or she can spend hours researching, creating and promoting content, only to be questioned on its impact. Even the teams at…
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1. 8 content trends for 2020 First up, big picture. While 2020 is the hook here, this piece really touches on some big bets for content over the next decade.…
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