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Pool ball number 11

11 essential content marketing links from Q4 23

By Tony Hallett / December 29, 2023

1. Skimming, scanning, scrolling — the age of deep reading is over We’ve long been fans of Simon Kuper’s writing, and this struck a chord as so 2023. Is the…

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Non-media media owners – their rise and rise

By Tony Hallett / November 21, 2012

Is a publication from a supermarket chain, Tesco Magazine, now the largest in the UK, ahead of tabloids such as The Sun and The Mail? It’s certainly not online and…

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Collectivist #5: He'll help you sell

By Tony Hallett / May 25, 2012

The last Friday of the month means it’s time for another Collective Content recommendation. We take someone we have worked with personally, explain what they do and give an idea…

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