freelancers

Women designing a webpage on a whiteboard. Photo by Christina @ wocintechchat.com on Unsplash

What to believe about a content agency’s marketing

By Julian Heathcote / August 2, 2023

Before you engage a content agency, it’s essential to know that you can take it at its word. But when you are evaluating agencies, how do you know if their…

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Man in home office using a laptop to videoconference with a client.

Let’s stay together: What client retention means to us

By Fiona Skilton / March 30, 2023

Bringing in new business is a key challenge for any agency, and we’re no different. But we value working with existing clients more than we do prospecting for new ones.…

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6 things your copywriters want

By Aled Herbert / September 9, 2019

Copywriting is one of the biggest challenges for any content marketer. It’s totally subjective, there’s pressure to convert, and oftentimes the writer doesn’t quite capture the brand. Your copy is…

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Agency or freelancer(s)?

By Tony Hallett / September 16, 2015

Here’s something we need to make clear straightaway – Collective Content isn’t anti-freelance. The bulk of our writers are freelancers. Using freelances can in certain circumstances absolutely be the right…

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