editorial
This post was first published 18 March 2014. You know what buzzword bingo is, right? Usually played in a meeting or conference where jargon, management speak and buzzwords are bandied…
Read MoreDoes sponsored content have a labeling problem?, asked Digiday’s Josh Sternberg yesterday. No Josh, it simply has a quality problem. Content marketing in general and perhaps particularly native advertising, a…
Read MoreEditorial, while the necessary foundation for how many media businesses work, has long been considered by some as a cost centre. Last week at an event I made an analogy…
Read MoreOne of the big trends of the moment – on independent editorial pages as well as in commercial content marketing – is curation. It simply means pulling together useful or…
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