When I started as a journalist in the 1990s we had an unusual job come our way. Every day we were to unload a sack of VHS cassettes, for that’s…
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So far we have explained that our clients can be marketers at larger companies or small business owners. But there is a third major category or persona – media owners.…
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In his excellent Monday Note blog this week Frédéric Filloux dissects what he calls “the insidious power of brand content”, with some great examples, mainly from French companies. His five…
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How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…
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The way some publishers approach custom content – as a dirty little secret – is regrettable. And I could use a stronger word. True, it is signed off by and…
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Here’s a slide I used in a presentation just over a year ago (at an Association of Online Publishers (AOP) event in February 2011). I got to thinking about how…
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