With the end of a year – and start of a new one – in mind, this quarter’s round-up contains some big-picture articles, as well as some tips of the…
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1. No one likes ads. So let’s do something about it. When Getty Images recently bought stock imagery wunderkind Unsplash, some people were less than happy. But could initiatives like…
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1. 8 content trends for 2020 First up, big picture. While 2020 is the hook here, this piece really touches on some big bets for content over the next decade.…
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B2B content marketing trends in 2017 [Infographic] This is one of those ‘If you only read one piece…’ pieces. At least it is for B2B content marketers, which is where…
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What is the difference between content and content marketing? Answer: It’s all in the destination… A time when PR and content marketing work together… Our annual research looks at how…
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Most organisations that commission content really care about endings. But here’s a secret that content pros rarely reveal: Hardly anyone in your audience reads to the end. I’m going to…
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