corporate storytelling

New Microsoft CEO – a brand storytelling win

By Tony Hallett / 06/02/2014

Everyone knows Microsoft has a new CEO, Satya Nadella. But what does everyone know about him? Over the past few days quite a few people have been spreading a link…

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Great stories matter

By Tony Hallett / 28/01/2014

Not everything matters. But everything that matters usually has a great story to go with it. Consider these scenarios: How you met your significant other How you once cheated death…

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