Good punctuation isn’t just a nicety for academics and grammar snobs. Without it, our communications can be a lot more confusing, troublesome and even costly. For example, the lack of…
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“Know your numbers” – was something my last boss drummed in to her top team. And it stayed with me, commercially speaking. But it’s also critical in the content we…
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Once you understand the difference between ‘less’ and ‘fewer’, it’s hard to mistakenly use one in place of the other. Saying ‘fewer puppies’ or ‘less water’ simply feels right, while…
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