How do you know if a writer is any good? I get asked this a lot and often it’s not a simple answer. Of course it’s a vitally important question…
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Most sectors say they suffer from a skills gap. Hell, probably all areas in media and marketing say they can’t find the right people. Last week I heard this referred…
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Have you got permission to quote sources in your content marketing? The brand journalists among you (with emphasis on the journalist) might consider that a redundant question. You interview someone…
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We promised some examples of newsletters that don’t fit a boring, link-fest format. They are newsletters that deliver (if you’ll excuse the term) a first-rate user experience. Unfortunately we are…
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