Every journey, physical or metaphorical, starts with one basic question: How do I get there from here? That’s a question that faces us at Collective Content every day. When it…
Read More
Generative artificial intelligence (GenAI) – AI tools that can create content, including text responses, articles and images – is potentially the most significant disruptor in marketing of this decade. Since…
Read More
We have been watching with amazement the speed at which generative AI has developed and affected so many areas of our lives and our work. While AI has enormous potential…
Read More
Bringing in new business is a key challenge for any agency, and we’re no different. But we value working with existing clients more than we do prospecting for new ones.…
Read More
Daniel-san had Mr. Miyagi, Harry Potter had Dumbledore, Luke Skywalker had Yoda, and if you ask me, there’s a lot of truth to be found in the old wise mentor…
Read More
Yes, you can! But should you? A friend of mine recently decided he could fix his stopped-up drain, despite having no previous plumbing experience. He got under the sink with…
Read More
I’ve been in the news lately, though I wasn’t named specifically: I recently cancelled my Netflix subscription. And my experience offers a valuable lesson for connecting with customers – or…
Read More
As a film buff, I believe there are many valuable life lessons to be learned from the world of cinema. At the risk of biting off more than I can…
Read More
As a content marketing agency, our writers and editors spend a lot of time working in word processors. These tools have come a long way in the last few decades…
Read More
Have you heard about authenticity in your content? It’s been a big theme for a while. But recently at an event I heard Alex Jones from Fjord Trends (part of…
Read More
I have to admit something. I’m writing this as I’m preparing for a call with a would-be writer for Collective Content. I’m happy he’s calling, don’t get me wrong. He’s…
Read More
This infographic isn’t perfect but for those without a background in content creation it might just be the right catalyst. See what you think…Like this infographic? Get more content marketing…
Read More