communication

Graphic image of multiple emojis

Full stop – friend or foe?

By Eve Michell / 23/11/2022

Have you ever paused after writing a message to a colleague, pondering whether you used a smiley-enough but not-too-excited emoji? If you used too many full stops? If you need…

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Fighting ‘barbarism’ in content marketing

By Shirley Siluk / 25/09/2019

As a content marketer, what’s your job? Everyone in the field will likely have their own unique answer to that question. But, to distill it down to the essentials, ‘content…

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How to keep bullet-point lists on target

By Shirley Siluk / 16/05/2018

When you’re writing about a topic with lots of important points for readers to know, a bullet-point list can make a useful addition to your blog post or guest editorial.…

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