Attention is a finite resource. It’s critical to engagement and becoming harder to capture. Whether you believe the claims of shrinking attention spans, there is an appetite for shorter, punchier…
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Welcome to the last episode of the Collective Content podcast’s How to choose a content agency series. In the final episode, our hosts Daine Lindsay and Collective Content MD Tony…
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Welcome to the Collective Content Podcast’s How to choose a content agency series. In episode five our hosts, Daine Lindsay and Collective Content MD Tony Hallett, are joined by client…
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Welcome to the fourth episode of Collective Content’s How to choose a content agency podcast series. Now that we’ve covered the preliminary stages of choosing a content agency, our hosts…
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Here at Collective Content, we tell a lot of stories. Or maybe we only tell one. It depends on who you ask.
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July 2020: Graduating from Zoomiversity 2020 has been a remarkably virtual year. Due to the pandemic, my final university classes took place over Zoom rather than in lecture halls, and…
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Last time, as part of our ‘Why do we have staff around the world?’ post (spoiler: it’s to access the best people), I said I’d divulge a little more about…
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Marketing has its contradictions. As a profession and career choice, it remains very popular. As a discipline, it has long had its opposition. Now, we’re at a point where we…
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We live in an on-demand economy. From food to car rides to a hundred other things, what we want is no more than a click or two away. But commissioning…
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Every year sees organisations put more effort and budget into brand publishing. But to stand out, to create truly media-grade content, organisations must act like the best journalists. Sometimes that…
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Not everything matters. But everything that matters usually has a great story to go with it. Consider these scenarios: How you met your significant other How you once cheated death…
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When we launched Collective Content it was a little under a year ago. I’ve since learnt about others with a ‘collective’ approach – meaning you can have a dispersed, project-right…
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