With the end of a year – and start of a new one – in mind, this quarter’s round-up contains some big-picture articles, as well as some tips of the…
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1. No one likes ads. So let’s do something about it. When Getty Images recently bought stock imagery wunderkind Unsplash, some people were less than happy. But could initiatives like…
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Most organisations that commission content really care about endings. But here’s a secret that content pros rarely reveal: Hardly anyone in your audience reads to the end. I’m going to…
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