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11 essential content marketing links from Q1 23

By Tony Hallett / 01/04/2023

1. My first 90 days at Dock: 9 lessons from a first marketing hire There’s a little fat around the meat of this piece, but I thought it was a…

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Don't be a PR hypocrite – hitch a ride on rivals' branded content

By Tony Hallett / 10/03/2015

Most large companies retain a PR agency and someone or a team in-house with responsibility for that function. Companies that are smaller also tend to know why PR matters, even…

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Newsrooms aren’t for every brand

By Tony Hallett / 28/02/2013

There has been a lot of hype about brand newsrooms. These are not newsrooms in the old PR sense – where you go to find assets if you’re a journalist,…

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Branded content lessons from B2C and B2B

By Aled Herbert / 29/05/2012

I’ve been on the frontline of journalism for 13 years now – in print, on the web, across consumer, B2B and customer publishing – and one evolving trend I’ve observed…

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Define content marketing – without getting lost in the jargon

By Tony Hallett / 21/03/2012

Here’s a slide I used in a presentation just over a year ago (at an Association of Online Publishers (AOP) event in February 2011). I got to thinking about how…

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