brand journalists

Don't be a PR hypocrite – hitch a ride on rivals' branded content

By Tony Hallett / March 10, 2015

Most large companies retain a PR agency and someone or a team in-house with responsibility for that function. Companies that are smaller also tend to know why PR matters, even…

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Brand publishers must overcome barriers to working with PRs – report

By Aled Herbert / March 4, 2015

Every year sees organisations put more effort and budget into brand publishing. But to stand out, to create truly media-grade content, organisations must act like the best journalists. Sometimes that…

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