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Got a content team? Doesn’t make you a newsroom

By Tony Hallett / November 17, 2016

This post was first published on 1st November 2013 The trend of the corporate newsroom isn’t going away. In fact, it is becoming more of a thing. This week we…

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Content marketing: ‘When will we be like GE or Red Bull?’

By Tony Hallett / July 1, 2016

I speak to new clients about how quickly and how far their content can improve. Because big strides are possible. But you know what I often hear? “We want to…

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